Book Review: How Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA by Martyn R. Lewis

How Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA by Martyn R. Lewis  

Available August 15, 2018

If you are like us, you have read countless books on selling. By now you probably are thinking, another program du jour on selling, right?

Wrong. How Customers Buy…& Why They Don’t: Mapping and Managing the Buying Journey DNA stands all that sales training on its ear.

This book is really targeted more towards B2B selling than those of us in B2C selling. However, there is still a wealth of information for all in sales.

You won’t get away from those graphics that it seems every sales improvement program thinks are the only tool in the toolbox.

Other than that, the material is presented in a simple, straightforward manner that is easy to read and understand.

If you are in B2B sales, How Customers Buy…& Why They Don’t is an important tool for you. If you are in other sales, this may help you as well.

We give it all five stars.

We were sent a complimentary advance reading copy of this book. We are under no obligation to write any review, positive or negative. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.  

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.
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