The 3 Biggest Mistakes of New Animal Rescues
Failing to target or niche their rescue.
Targeting your rescue to provide a specific type of help, for selected animals, for a particular community, will help make your rescue stand apart, and gain wider support.
Failing to plan how to fund their organization.
Assuming that enough donations will come in to fund a new rescue is one of the biggest mistakes made. Planning for a diverse source of funding provides the greatest chance at success. Nonprofit groups may charge fees for some services. It’s also a good idea to let people know the actual cost of food, veterinary care and other costs, and seek sponsorships to cover specific activities.
Failing to operate their rescue like a business.
Nonprofits may not have “owners” or stockholders, but in most other respects they are, and should be managed like, a business. Just like for-profit businesses you must bring in more revenue than you spend or you won’t be around long-term. Nonprofits may obtain exemption from some taxes, like federal and state income tax, and sales tax in states, but nonprofit groups must pay employment and other taxes. Just like any business, you need operating and marketing plans, and to stay informed of all the rules and requirements to operate your animal rescue business legally.
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Rescue Me: Your Step-by-Step Guide to Starting an Animal Rescue, provides everything you need to get started and operate a rescue. Sandy takes out the legalese, puts in the common sense and provides practical pointers all along the way.
Sandra Pfau Englund
SandraPfauEnglund.com © 2017
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It must be hard to treat it as a business when there is so much emotion involved with rescuing animals.
ReplyDeleteI agree. It would be very difficult to rule it with anything other than one's heart. But, there needs to be a balance, I guess, in order for it to continue to operate and help more animals.
DeleteHave a blessed day, Ellen. :) Thanks for stopping by!